Have you ever wondered why you get Stung?

This is a question that many users and businesses try and figure out, and we're here to shed some light on it.

Our Mission, "Make It Convenient" is the foundation for everything that we do at BluJaket. 

For Businesses, we do this by providing them with a software tool that automates the execution of their mobile marketing strategy. 

For Users, we do this by providing them with mobile offers they enjoy from the business they love through a single point of contact. 

Think Netflix

Netflix makes your viewing experience more convenient and enjoyable by recommending content based on your personal preferences. In fact, most of what we watch is decided by Netflix through features like "Top Picks for Michael" or "Because you Watched Ozarks". 

In a similar way BluJaket is making the same kind of recommendations to you in the form of offers and promotions. Currently you are bombarded with offers and promotions from every direction, and many of them you don't care about. Our goal is to provide you with an individualized experience that provides you with mobile offers that match your interests. 

Just like every Netflix user has a different Queue, Every BluJaket user has a different coupon book. 

That all sounds great, but how do you know what I like? 

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Tell us what you like

The easiest way for us to know what kind of offers and promotions you would like to see from BluJaket is by telling us. There are three ways to do this within the BluJaket App:

• Set your preferences - Choose from over 35 preferences in 4 Categories such as Restaurants, Retail, Services & Recreation.  
• ​Subscribe to your favorite businesses by giving them a Thumbs-up on the details page or using the 3-Dot Ellipsis Menu
• Mute the businesses you don't want offers from by giving them a Thumbs-down. This action is private and only affects your future offers and has no public ramifications on the business.

Show us what you like 

Another way to let BluJaket know what you like, is by simply using the app. Your past behavior helps us tailor your future experience to your liking. 

• Redeeming an Offer  
• Letting the time run out on an Offer
• Sharing an Offer with a Friend 
• Saving an Offer for later use 

• Viewing the Details page
• Using the Click Call feature 
• Visiting a Businesses Website
• Using the Get Directions feature 

How we use this information 

Our goal is for every user to have a unique and personalized experience. This means that all 5,000 users, have 5,000 different app experiences. 

So, when you and a friend are out and about, if one of you gets and offer and the other does not or you get different offers, it doesn't mean the app is broken, but that the app has detected the two of you have different preferences. 

Same App, Personalized Experience

In this example, we will show you how the Implicit & Explicit information covered above affects the outcome and app experience for two friends using the app while going out to dinner on Friday night. 
Location: Downtown Davenport
Nearby Businesses: Raw Bar & Ruby's
Preferences: Both Restaurants match the Users Overall Preferences 

Person A

• ​Subscribed to Ruby's
• Redeemed Ruby's 3/10 times 
• Shared Ruby's twice 
• Saved Ruby's once
• Redeemed Raw Bar 0/7 times
• Offer Received Ruby's
  

Person B

• ​​​Redeemed Raw 4/12 times 
• Redeemed Ruby's 1/7 times
• Shared Raw Bar once 
• Offer Received RAW

As you can see, each user receives a different offer when they arrive downtown Davenport. This is a result of the two users have different subscriptions, preferences and past experiences. 

Person A is subscribed to Ruby's and redeemed offers from Ruby's 3 times. Person A has also never used an Offer from Raw and is not subscribed to them. As a result, Person A is more likely to get an Offer from Ruby's. 

Person B is not subscribed to either business, but has used offers from RAW 4 times, compared to 1 at Ruby's. Person B has showed us that they enjoy RAW more than Ruby's, so they are more likely to see more RAW Offers than Ruby's. However, they will still see offers from Ruby's every once in a while as they have used offers from Ruby's before and have not muted Ruby's.