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In the world of advertising we are always trying to reach our target market, what better way to do that than to market to the customers inside your restaurant or business.
Quick Note before we begin: All BluJaket marketing materials and files such as logos, stickers, table tents, posters etc. can be found in our Media Kit. Feel free to use them for any and all of your marketing needs.
In the restaurant business servers are the sales force. They are responsible for upselling deserts, promoting the daily specials and ordering another round of beer. Each day when a server comes in they rehearse the specials and promotions before going out on the floor.
Including BluJaket as a part of the servers table pitch is a great way to increase repeat business and bring customers back quicker than they otherwise would have. Making sure servers are educated on the current BluJaket Offer and incentive them to encourage customers to download the BluJaket App and subscribe to the restaurant will increase sales and users subscribed to your loyalty program.
Table Tents & Posters
Table Tents and Posters are another great way to get messages out to your customers.
Many restaurants use table tents to promote monthly features, drink specials and desert items. Promoting BluJaket and your current BluJaket special here is a sure way to peak their interests and grow your loyalty program.
Whether you are promoting upcoming brands, trivia nights or tap takeovers, placing posters in the waiting area and the bathroom are quick reads that reach customers during a time when there is much else to do.
If you do not have the time or resources to print your own table tents or posters, BluJaket can provide you with some of our preprinted materials to you at no cost.
A lot of the time in business, we find ourselves saying if only the customer would have read that. Well guess what? They read menus. That is why it is a great idea to include subtle messages and promotions on your menu.
Menus don't have a lot of real-estate and should be focused on the food. However, small text at the bottom promoting your social media, website and Subscribing to us on BluJaket is a great way to remind your customers how to engage with you.
If you are restaurant that doesn't change your menu frequently, you can try and incorporate this message on your drink or desert menus that are printed more frequently.
Server Books & Receipts
When a customer is handed a server book, it typically means the night is coming to a close and it is time to invite them back. A great way to get them back is BluJaket. Including an incentive to Download BluJaket and Subscriber to Us on the receipt or post card within the server book can be a very enticing invitation, especially if they receive the Offer by the time they leave the parking lot.
Post cards in the server book also server as helpful reminders to your staff about promoting BluJaket.
Quick Note before you leave: All BluJaket marketing materials and files such as logos, stickers, table tents, posters etc. can be found in our Media Kit. Feel free to use them for any and all of your marketing needs.
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