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What if every business had their own BluJaket? What if Company A had their version and Company B had their version and so on and so on it went.
Over the next few paragraphs, we are going to breakdown the hypothetical scenario of everyone having their own BluJaket and what that might look like.
Why? Because we want to show you that the true power of BluJaket does not come from our App, but from our community.
What should we call our community? The Hive? BluHive?
So here is what it would look like if everyone had their own BluJaket App.
Large Upfront Costs
First and foremost each business would experience a lot of up-front costs for developing their own version of BluJaket. This process is also time consuming and requires a lot of very talented people to bring it all together. (Shout out to our development team)
Luckily for you, we have done all of the hard work for you, we have spent over a year and thousands of dollars to design, develop and create BluJaket, so that we could deliver it to you for $25 - $50 / month. See Pricing.
Lack Of Features
Typically when businesses have apps developed for their business, they do so with one goal in mind. Once that goal has been met and their needs satisfied development stops. At BluJaket, our business is our software. Our relevancy, market position and success is directly connected to our ability to continually advance our software with new features and improvements.
In the year of 2018 we have major releases schedule for February, March, April , July, September and December. That is right folks, 6 major releases in 2018, I don't know if that is considered a lot or not but it is an average of every other month.
Limited User Base
Each business's app would have a very limited user base. If the app was created by your business, for your business and to serve your customers, you most likely won't have a large user base.
Why? Well there are a couple reasons.
If the app is only useful at your business, that might not be enough value for the users to download it. People get protective over their phone storage space.
How do you define large user base? Is it a percentage of your total customers who sign up, or a percentage of total consumers in a designated area? You might be able to get 1000 of your 1500 customers to download your app. However, there are 100,000 people in your current designated marketing area. That is a lot of potential customers you are missing out on.
At the beginning of this blog, we told you that we are going to show you the power of community and how it trumps all the rest. We just went over how difficult it would be to develop your own app, cost-wise, functionality-wise and user-wise.
So let's remove all of those issues and say it cost you nothing to make, it has wildly advanced functionality and one hundred percent of your customers signed-up.
The missing piece, and most powerful part is the Cross Pollination Effect.
The Cross Pollination Effect is what we refer to when users begin to find and visit new businesses through the app. For example, User A might have signed up for BluJaket to engage with Company A. But as a result of having BluJaket, finds Company B and uses the special offers he has received there as well.
As each business in our BluJaket community works to engage their customers, our collective user base begins to grow. As it grows, we all benefit from the cross-pollination of our users by introducing one another to consumers we might not have otherwise engaged with.
Write something about yourself. No need to be fancy, just an overview.